Brand development


November 2019 – present


Brand style guide. Copywriting, copy editing. Development of a content department.

To Thine Own Self Be True

From my first meeting with the founder, Assaf, it was clear that this is a brand with a big heart. They do more than just turn photos into hand-painted portraits, they celebrate people’s most precious moments. So, we decided to say that.

After articulating the core brand elements, we translated that intel into a consistent vibe and an authentic user experience; reflected in the copy and imagery along every touchpoint of the user’s journey. The primary goal of our brand development work is to ensure that Paint Your Life’s unique brand spirit is reflected in everything that they do.

About Us…

The original about page didn’t reflect the values or the story that the Paint Your Life brand is built upon, so we took another shot.



Paint The Town

Sharp copy, consistency, and the right visual story empower business owners to claim their voice, define their target, and announce their presence. Paint Your Life has a track record of making good decisions about positioning and engagement. It’s a pleasure to ride shotgun and influence the process as they continue to paint the town.

Sarah helped us define what we do and why we do it. She is a team player and a thinker full of creative ideas.
I enjoy working with her and I hope to continue for as long as I can 🙂 
-Assaf Kostiner, Founder