Israel at War -My Blog
Tali Pais
Role Brand DevelopmentTimeline September 2019 - presentDeliverables Complete brand style guide, visual and written. Web copy and other brand-related assets.TransformationI listen hard to people and the stories they tell. I...
Cannatech
Role Content marketing director and lead creative.Timeline 2015 - 2018Deliverables Helped scale this brand globally, created an international community and delivered high-level content for digital and live events.Walk This...
WeWork
Role Freelance creative, copywriter & copy editor.Timeline December 2018 - October 2019Deliverables Copy for live events, promotional brochures, video scripts, collaboration on national campaigns.Spoken WordWhere most...
43…Here I Come, Baby
It was a big year. 42 was the year I made the decision to leave my job. A dream job in a lot of ways (not so much in other ways). At 42 I made the choice to leave steady employment in order to reconnect with my life outside of work; as much a leap as it was...
On Fear and Fog
My first claustrophobic experience happened when I was pregnant with my 5th child while army crawling on my belly through a dark cave in the Ella Valley. I know, I was as shocked as you are. I remember the guide saying, "Ma'am, I don't think it's a good idea for you...
Standing In Warrior Pose During The Siren On Holocaust Remembrance Day
Sirens blared throughout Israel today for National Holocaust Remembrance Day. Its rise is not subtle, no foreplay. Within a second flat, there is no space between my ears for anything else. A flash flood of feelings storm in me with the siren's ring - it doesn’t ask...
On Car Crashes, New Jobs and Self Worth
It’s not every day that an average citizen gets the opportunity to be first to respond at a major car accident, but such was my lot last Wednesday afternoon. I was first on scene and among the last to leave. I had just finished an intense and productive meeting with...
On Love, Forgiveness and Bruno Mars
To my daughters, I’ve loved you since before you were even plausible. I’m doing my best to raise you right. So, before you lift your sweet, adolescent hands to your head and encase your impressionable ears to the candy-crushing pull of pop music, I need you to hear...
Hi, I’m Lily And I’m Transgender
It wasn’t hard to tell that something was a little different about her. The jean skirt, deep cut, pink V-neck sweater, heels and turquoise hand bag were immediately overshadowed by a deeply masculine voice and a thick, strong hand as she reached out to shake mine. The...
How to Talk So You Don’t Create Emotionally Anorexic Little Girls.
I suppose I’m more of a ‘super-size me’ in the gushing department, but I just read a blog post “promoting healthy body image in young women” that is so emotionally anorexic that it makes me want to find every crumb of beauty and grace that I see, lick that bowl clean...
The Weight Of Loss
Loss is a heavy anchor. It pulls hard. It pulls fast. Drops its full weight without knocking first. No foreplay... It just freekin' lands. Some folks believe that time changes it. I don't think that's true... I think that time changes us. Not it. The passage of time...
Almost Car Accidents And Gratitude Road
My son almost got hit by a car tonight. (Breathe Mom, I said almost. He's fine, I promise). We were leaving a friend's house after a very sweet shabbat meal. We were a big group; me and 8 kids, it was dark - the tippy-tail end of shabbat- and we were trying to cross a...